Enterprise

“I want to be an entrepreneur but…”

‘Entrepreneurship is about courage, finding or creating your own opportunities.’ (Dr Subrata Saha, Programme Leader)

More and more women are considering self-employment as an alternative but attractive career option and are constantly choosing to set up their own business. If you are a woman and want to set up your own business, we are well placed to support you to achieve your dream.  We provide entrepreneurship start-up training to groups and individuals, with business initiatives to set up and grow.The aim of the entrepreneurship programme is to develop the enterprise capability of all our trainees. We want our trainees to be creative, realistic, confident and good team players and with capabilities to handle internal and external risks. Throughout the training the trainees are encouraged to recognise their potential and set challenges with realistic targets.

We all know for a business to be successful it needs to produce a product or service that is in demand. Market Research is one of our main areas of training that will give you the pathways to be successful and to identify the needs of customers. Our experienced market research trainer  will teach you different methods of research that you can use to find out whether your  product or service is in demand and also what customers want. We will help you to identify the areas your need training and one to one mentoring  with a trained mentor.

  The business start-up course comprises:

• Business Planning
• Market Research
• Marketing and Sales Techniques
• Finance and business records keeping
• People management and Communication skills

“I have never done any business studies courses at school, college or university so for me the idea of business feels like an area too complex for me, an area that is mostly dominated by men or people more highly educated than myself. The classes that you’ve put on in Reading have been fantastic. Every lecture has made some essential marketing and business skills accessible. The lecturers have been engaging, friendly and genuinely interested in our ideas. They have encouraged our plans and given positive feedback about how to progress them. This has moved me from a mindset of feeling that starting a business is something that other people can do, to realising that this is something I can do” (Trainee,Entrepreneurship Skills Programme-Enterprising Women’)